On the origins of his brand Mr. Harrington shares, “Viola is named after my grandmother. She suffered from severe glaucoma which she took a variety of drugs for... I kept telling her about how cannabis might help and at first she was reluctant telling me, ‘I ain’t smoking no reefer!’ But after convincing her to try it, it worked. She was actually brought to tears because she could read her Bible for the first time in years… Everyone who has helped me build Viola are originators in the game… I have been learning and growing with the industry from the very beginning.”
Oakland News Now
Terryn Buxston is a true pioneer of the Oakland cannabis scene and built Oakland Extracts for the community. In Terryn’s words, “[Oakland] should have access to great quality hash at a price we can all afford.” Now partnered with Jetty Extracts, the Oakland Extracts mission is simple, “Quality over quantity. People over profits. Culture over commerce.”
In a market dominated by cannabis products designed for men and those identified as stoners, the Kikoko co-founders, Amanda Jones and Jennifer Chapin, sought to create a brand "unabashedly for women."
It is not enough to slap a famous face on a box to make a cannabis brand pop. The unique audience of core cannabis consumers is “largely composed of a wary subculture eager to expose the celebrity, as well as the brand, for being inauthentic."