"With 9 in 10 Americans approving of either medicinal or recreational [cannabis] use, more than 20 states deeming medical or recreational sales 'essential' businesses during the pandemic shutdown, and Americans using more weed than usual while they're quarantined, advocates say the crisis will push the federal government to follow the lead of 33 states and legalize cannabis faster than it would have."
From master growers to extraction scientists, skilled cannabis operators are in high demand, and American universities are ready to supply the necessary training and education.
Last week New Mexico Governor Michelle Lujan Grisham voiced that the suspension of capital projects due to the health crisis "likely would not have occurred" if lawmakers had legalized recreational marijuana earlier this year.
Mission-focused business models, made popular by "b-corps" such as Warby Parker and Toms, have found a home in the legal cannabis industry. Green Peak Innovations recently announced a collaboration with the Last Prisoner Project to launch a new brand, Two Joints. One percent of proceeds from Two Joints products sold will go towards the Last Prisoner Project and its mission of criminal justice reform advocacy around cannabis crimes.