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Michelin Stars to cannabis
The worlds of cannabis and fine dining collide at Sonoma Hills Farm. Famed French Laundry farm chef Aaron Keefer left the Michelin star restaurant back in 2018 and joined the Farm as head of cultivation and operations. “Would you rather have your plant grown beside a freeway under lights inside, or would you like it outdoors in one of the most beautiful temperate parts of the country with not a single pesticide around, just farmland and ocean air?”
Brand spotlight: The flowers of Fig Farms
Brainchild of Keith and Chloe Healy, Fig Farms prides itself on creating and developing its own exotic strains.“We’re oriented toward a more mature consumer that’s looking for something intriguing and [fresh],” Keith explained. “That’s what we want to do in the community, just keep providing new and exciting flowers…”
The pandemic picks: The best cannabis of lockdown's six-month anniversary
From Seed Junky Genetics to Node Labs, geneticists and growers are working diligently to create the most unique and beautiful cannabis strains yet to hit the market. These exclusive small batch strains are often available only at high-wattage dispensaries like Cookies or Jungle Boys.
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Cannabis Momentum: September 18, 2020
Popular support for cannabis continues to rise, making it an important issue at the ballot box in a number of states this November. As the electorate prepares to head to the polls, the “momentum of cannabis” continues to build as the industry proves to be a significant job creator that is popular across a wide range of the demographic spectrum. The legal cannabis industry is creating a new workforce amidst the pandemic: Cannabis remains one of the fastest growing industries in the United States with employment predicted to reach 300,000 by the end of 2020 (making cannabis as large as the beverage industry). At a time when some industries are struggling to stay afloat, the cannabis industry continues to hire.