The Science of Cannabis: April 9, 2020
At the heart of cannabis are the cannabinoids - a group of over 100 molecules that bind to the CB1 and CB2 receptors in our body. Due to years of federal prohibition, scientists know relatively little about these compounds, but the science of cannabis is quickly evolving. Private research is expanding rapidly to better understand our endocannabinoid system and why certain cannabinoid and terpene (the molecule that gives cannabis its smell and flavor) combinations have such medical and recreational impact for many consumers. Not only do we find this science fascinating, but we also believe it ultimately will prove to be very lucrative. R&D will unlock the capability to offer cannabis consumers a consistent experience at scale and will produce the patents and intellectual property that generate long-term value. The "Science of Cannabis" will be the driver behind many of the industry's long-term winners.